Privacy Policy
Effective Date: June 28, 2025
Company Name: Al Dente Advertising LLC (DBA: The Leia-System Inc.)
Registered Address: 100 Waldo Avenue, Jersey City, NJ 07306
Email: info@leia.events
Owner: Gianmarco Mottolese
1. About This Policy
Al Dente Advertising LLC, doing business as The Leia-System Inc. (“Leia,” “we,” “our,” or “us”), explains in this policy how personal information is handled in connection with our website, business inquiries, marketing, and services.
Our services include lead generation, automated communications, AI qualification, and customer relationship management for hospitality businesses.
2. Personal Information
Information we receive may include:
Your name, email, telephone number, company, and role.
Details submitted through inquiry forms, demo requests, or service applications.
Event requirements, including dates, budgets, attendance, and venue preferences.
Correspondence and interactions through email, text messages, calls, and chat.
Browser and device information, IP addresses, and activity on our website.
Please avoid submitting sensitive information unless it is needed for your request.
3. Purposes of Processing
We use personal information to answer requests, deliver and administer services, qualify inquiries, support clients, and maintain business records.
We may also use it to evaluate advertising, improve our systems, prevent misuse, and meet applicable legal requirements. Promotional messages are sent subject to applicable consent requirements.
4. Information Handled for Clients
When a hospitality business uses Leia to manage its inquiries, we may handle personal information on that business’s behalf and under its instructions.
The hospitality business’s own privacy notice may also apply. Requests concerning information submitted to a particular venue may need to be directed to that venue.
5. Processing Grounds
Where applicable law requires a lawful basis, processing may rely on permission, contractual necessity, legal duties, or legitimate business interests. The appropriate basis depends on the activity and circumstances.
6. Email and Text Messages
You can stop promotional emails through the unsubscribe option provided in the message. To stop promotional text messages, reply STOP. You may also contact info@leia.events about your communication preferences.
Permission to receive marketing is not a condition of purchasing services. Message frequency varies, and message and data rates may apply.
7. Disclosures
Personal information may be disclosed to providers supporting our operations, including hosting, CRM, AI, messaging, analytics, advertising, and payment services, as needed for those functions.
When you inquire about a client’s services, relevant information may be provided to that client so it can respond.
Disclosures may also occur when legally required or necessary to protect rights and security.
SMS subscription information and consent records are not provided to other parties for their independent marketing. Messaging providers may process them as necessary to deliver communications.
8. Storage and Protection
Retention periods depend on the purpose of collection, service needs, contractual commitments, and legal recordkeeping requirements.
We use reasonable safeguards designed to protect personal information. No online system can guarantee complete security.
9. Privacy Requests
Depending on applicable law, you may be entitled to request access, correction, deletion, or a copy of your information, withdraw permission, or object to certain processing.
Send requests to info@leia.events. We may need to verify your identity and determine which rights apply before responding.
10. Cookies and Advertising
Our website may use cookies and similar technologies for functionality, measurement, and advertising.
You can adjust your browser’s cookie settings and use any privacy choices available on our website. Disabling some technologies may affect website features.
11. Policy Updates
We may revise this notice as our services or practices change. The revised notice will show its effective date. Where required, we will provide additional notice or request consent.
12. Contact Details
For privacy questions or requests, contact:
Al Dente Advertising LLC (DBA: The Leia-System Inc.)
Attn: Gianmarco Mottolese
100 Waldo Avenue
Jersey City, NJ 07306
Email: info@leia.events