TERMS & CONDITIONS
Effective Date: June 28, 2025
Company Name: Al Dente Advertising LLC (DBA: The Leia-System Inc.)
Registered Address: 100 Waldo Avenue, Jersey City, NJ 07306
Owner: Gianmarco Mottolese
Email: info@leia.events
1. INTRODUCTION
These Terms and Conditions (“Terms”) govern your use of the website and services provided by Al Dente Advertising LLC, doing business as The Leia-System Inc. (“Leia,” “we,” “our,” or “us”).
“You” and “Client” refer to the person or business using our website or engaging our services.
By engaging our services or accepting these Terms, you agree to them. If you are acting for a business, you represent that you have authority to bind that business.
2. SCOPE OF SERVICES
Leia provides services designed to help hospitality businesses generate, qualify, manage, and follow up on private event and catering inquiries. Services may include:
Paid advertising and lead generation.
Landing pages and inquiry forms.
AI-assisted chat, messaging, and inquiry qualification.
Email and SMS follow-up.
CRM configuration, integrations, and automations.
Lead routing and sales handoffs.
Tracking, analytics, and reporting.
The services, fees, implementation schedule, minimum commitment, usage limits, and other commercial terms are specified in your proposal, order form, or service agreement.
If those documents conflict with these Terms, the specific written agreement controls for that engagement.
3. GLOBAL OPERATIONS
We may provide services to businesses in the United States and other countries.
Each party is responsible for the legal obligations applicable to its own activities. Clients are responsible for the accuracy and legality of their offers, advertising claims, customer communications, and instructions supplied to Leia.
Nothing in these Terms excludes mandatory protections that apply under applicable law.
4. DATA USE AND COMMUNICATION CONSENT
Our Privacy Policy explains how we handle personal information.
Submitting an inquiry allows us to respond to that request. It does not, by itself, constitute consent to unrelated promotional emails or text messages.
Where required, marketing communications require separate consent. You may withdraw that consent using the unsubscribe instructions provided in our messages.
Clients who provide personal information to Leia must have the authority, notices, permissions, and other lawful grounds necessary for the intended processing.
Where Leia processes personal information on a Client’s behalf, additional data processing terms may apply.
5. INTELLECTUAL PROPERTY
Client-provided materials remain the Client’s property. The Client grants Leia permission to use those materials as necessary to perform the agreed services.
Unless otherwise agreed in writing, Leia retains ownership of its proprietary systems, frameworks, templates, workflows, automations, software configurations, and reusable materials.
Ownership or licensing of custom deliverables will be specified in the applicable service agreement. Access to Leia’s proprietary systems does not transfer ownership of those systems.
Third-party software and platforms remain subject to their respective owners’ terms.
6. FEES, PAYMENTS, AND CURRENCY
Fees and payment schedules are specified in your proposal, agreement, or invoice.
Prices are in USD unless otherwise stated.
Advertising spend and third-party charges are separate unless expressly included.
Clients are responsible for applicable taxes, currency conversion charges, and bank fees.
Overdue amounts may accrue interest at 1.5% per month or the maximum lawful rate, whichever is lower.
We may suspend services for non-payment after providing written notice.
Except as otherwise agreed or required by law, fees for services already performed are non-refundable. Any treatment of prepaid fees for undelivered services will follow the applicable agreement and law.
7. CLIENT RESPONSIBILITIES
Clients are responsible for:
Providing accurate business information, offers, pricing, and availability.
Supplying required assets, access permissions, and approvals promptly.
Maintaining appropriate rights to materials provided to Leia.
Reviewing advertising claims and customer-facing information.
Responding to qualified inquiries and handling sales, contracts, bookings, and event delivery.
Maintaining lawful permissions for customer information and marketing communications.
Delays, missing information, unavailable systems, or failure to follow up on inquiries may affect implementation and results.
8. AI, THIRD-PARTY PLATFORMS, AND PERFORMANCE
Our services may rely on AI tools and third-party advertising, messaging, hosting, and CRM platforms.
AI-generated responses and lead classifications may contain errors and require human review. Clients remain responsible for confirming prices, availability, contractual terms, and booking commitments with their customers.
Platform outages, account restrictions, policy changes, and other external factors may affect service availability and performance.
We do not guarantee a particular number of leads, bookings, sales, or revenue unless expressly agreed in writing.
9. WARRANTIES AND LIMITATION OF LIABILITY
We will provide services with reasonable care and skill.
To the fullest extent permitted by law, we do not provide additional implied warranties regarding uninterrupted availability, fitness for a particular purpose, or specific commercial results.
To the fullest extent permitted by law, Leia will not be liable for indirect or consequential losses, including lost profits or lost business opportunities.
Our aggregate liability arising from the services is limited to the service fees paid to Leia during the 30 days preceding the event giving rise to the claim.
These limitations do not apply to liability that cannot lawfully be excluded or limited.
10. TERM AND TERMINATION
The applicable service agreement defines the initial commitment, renewal terms, and cancellation requirements.
If no termination terms are specified, either party may terminate ongoing services with 14 days’ written notice.
Termination does not cancel an expressly agreed minimum commitment or payment obligation. Clients remain responsible for fees properly due and services delivered through the effective termination date.
Access to Leia-operated systems and automations may end when services terminate. Any data export, transition assistance, or continued access will be governed by the applicable agreement and legal requirements.
11. EVENTS BEYOND OUR CONTROL
Neither party is responsible for delays or failures caused by events beyond its reasonable control, including natural disasters, widespread power or internet failures, platform outages, war, or governmental restrictions.
This provision does not excuse payment obligations that have already accrued.
12. CHANGES AND GOVERNING LAW
We may revise these Terms and publish the updated version with a revised effective date. Material changes affecting ongoing services will be communicated as required by applicable law or the relevant agreement.
Changes do not retroactively alter an existing signed agreement without the parties’ agreement.
These Terms are governed by the laws of New Jersey, United States, subject to any mandatory laws that apply.
Unless otherwise agreed in writing, disputes will be brought before courts of competent jurisdiction in New Jersey, except where applicable law requires otherwise.
13. SMS MESSAGING TERMS
Program operator: Al Dente Advertising LLC (DBA: The Leia-System Inc.)
By separately opting into our SMS program, you agree to receive the message categories described when you sign up. These may include inquiry follow-ups, demo or appointment reminders, service updates, and, where specifically authorized, marketing tips and promotional messages.
Consent: Consent to promotional text messages is not a condition of purchasing services.
Message frequency: Message frequency varies.
Charges: Message and data rates may apply. Contact your wireless provider for questions about your plan.
Opting out: Reply STOP to any message to unsubscribe. You may receive a final message confirming your request. To resume messages